I don’t know a lot about politics and I don’t follow it regularly, but I liked watching McCain and Berlusconi presenting their political platforms to the audience because I could perceive the differences and the similarities between the two candidates living in different countries.
Listening to them, I discovered many words and expressions which clearly show not only what are their main objectives, but also reveal something about their personality and their strategies adopted to success.
The words used clearly reveal what are the platforms of the politicians. Berlusconi insists on reinforcing national security, helping families, creating growth and increasing job applications. In particular, in order to help families he promises to reduce taxation and to give a bonus for every new baby and to hinder illegal immigrants he wants to earmark funds for the police force. Finally, he supports a Christian society which believes in the family founded by the love between a man and a woman. As far as McCain is concerned, he believes that the best way to encourage economic growth is to cut government spending sharply enough to reduce the budget deficit while lowering taxes at the same time. As regards illegal immigrants and homosexuals, he appears more tolerant than Berlusconi because he supports a temporary program to professionally help the formers and although he contrasts marriages, he encourages civil unions between the letters. What is really common in his speeches is the war against terrorism, which the United States and its allies must win in order to create a peaceful world.
Some expressions used by the two politicians can help us understanding how they behave to be very successful. One of the main strengths of Berlusconi’s political success is his strong dislike for the Left, as it can be seen by the catch phrase of his party (“La sinistra ha messo in ginocchio l’Italia e noi diciamo rialzati Italia”) and by the constant reference he makes to the negative policy of the previous government. He presents his policy involving the audience by often using the first person plural (“We are here because we want…”, “We all want to…”, “We all believe in the same values”) and kind words, which at the same time remind his program (“Thank you all”, “A big and tender embrace to all the Italians who love freedom”). On the other hand, McCain seems to be less self-confident than Berlusconi because he doesn’t hide his limits, for example when he speaks about the war against terrorism (“I do believe we can succeed, not we succeed”) or when he makes some deprecating comments about his background (“The issue of economics is not something I’ve understood as well as I should”). Furthermore, unlike Berlusconi, he gives the audience leave to speak and he answers to questions.
As I have written, there are many differences between Berlusconi and McCain. The United States and Italy adopt a different electoral system and perhaps this can influence the way the two politicians interact with the audience. Moreover, if we analyse their lives, we will notice that McCain had been prisoner of war whereas Berlusconi entrepreneur; two different pasts which probably have affected their policy and their attitudes.
Some expressions used by the two politicians can help us understanding how they behave to be very successful. One of the main strengths of Berlusconi’s political success is his strong dislike for the Left, as it can be seen by the catch phrase of his party (“La sinistra ha messo in ginocchio l’Italia e noi diciamo rialzati Italia”) and by the constant reference he makes to the negative policy of the previous government. He presents his policy involving the audience by often using the first person plural (“We are here because we want…”, “We all want to…”, “We all believe in the same values”) and kind words, which at the same time remind his program (“Thank you all”, “A big and tender embrace to all the Italians who love freedom”). On the other hand, McCain seems to be less self-confident than Berlusconi because he doesn’t hide his limits, for example when he speaks about the war against terrorism (“I do believe we can succeed, not we succeed”) or when he makes some deprecating comments about his background (“The issue of economics is not something I’ve understood as well as I should”). Furthermore, unlike Berlusconi, he gives the audience leave to speak and he answers to questions.
As I have written, there are many differences between Berlusconi and McCain. The United States and Italy adopt a different electoral system and perhaps this can influence the way the two politicians interact with the audience. Moreover, if we analyse their lives, we will notice that McCain had been prisoner of war whereas Berlusconi entrepreneur; two different pasts which probably have affected their policy and their attitudes.
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